Sports nutrition has always followed certain guidelines, with better or worse quality but taking into account the profile and needs of a specific public.
At GEN, a quality product is manufactured, with its own formulas and always meeting the needs of athletes without allowing themselves to be influenced by the novelties that other brands bring out. They not only take into account professional athletes but also beginners, since for GEN they are equally important, although it is a very wide range and it is not possible to create a product that works for everyone equally.