Anthony Senard grew up in California surfing, skating, and snowboarding, and always wondered why bike clothing and gear were so boring, while ''80s surf brands like T&C Surf, Quiksilver, and Santa Cruz wore bright colors. bright.

As a UCI pro, Anthony searched high and low for a bike brand that would emulate some of his favorite ski and skate brands, then came up with the idea to create his own brand, Supacaz, which combines. A brand that combines high performance with vibrant elegance, that''s what SUPACAZ calls it.