SCICON was founded in 1980 in a garage near Bassano del Grappa, Italy, the birthplace of the bicycle industry, to solve a problem of how to ride a professional bicycle.

Over time, SCICON has become a brand that not only solves problems, but also inspires adventures around the world. In the more than forty years since the brand''s inception, SCICON bags have been used by the greatest riders in cycling history. Moser, Cipollini, Pantani, Indurain, Petini, Bonin, Vroom, Contador, Nepalese, Sagan, Bogar to name a few. In 2019, SCICON entered the world of sports eyewear and instantly became the reference for champions and racing enthusiasts.

Continuing its quest to create one of the world''s leading sports eyewear brands, SCICON has claimed over 100 UCI WorldTour wins for three teams and is celebrating Tadej Pogačar''s second Tour de France title in 2021 at the Elysian Fields. Today, SCICON is present in more than 40 countries around the world and operates branches in the United States. (San Diego), Canada (Vancouver), South Africa (Pretoria), Australia (Melbourne). The world headquarters in Bassano del Grappa, Italy, includes a concept lab for bag models, technical sportswear production and eyewear assembly.