ISM™ was founded by Steve Toll, an avid swimmer and cyclist from Tampa, Florida. In the winter of 1997, after another hard-hitting bike ride with his wife, Laura, Steve came up with a saddle design that he thought would eliminate, or at least reduce, the painful experience most cyclists have on a saddle. traditional bike.
In 1999, with the help of his family, the concept was patented. The patent marks a very significant milestone in the industry that had not experienced such a change in decades.
Over the years, ISM™ saddles have helped earn true Ironmans, Olympic medalists, countless road race podiums.
Professionals and amateurs alike are discovering how much fun it can be to race again sitting on the most comfortable saddle in the world.
Try one for a ride, and find out why ISM is revolutionizing the bike industry, your body will thank you.