When advancements are continuous for every attribute of every component, the result is overall performance that is simply second to none. For cycling enthusiasts, there is nothing more rewarding than achieving the most important race of all, the race of a lifetime. Best of all, at SRAM we continue to do better.
This is what SRAM is all about. All riders are sure to appreciate the solid performance, reliability and quality standards one can expect. But it is the true cyclists, those who breathe cycling who love us the most, because we share the same passion. In fact, our only passion.
The only thing we do is bicycle components, which explains why we do it so well. SRAM, LLC was created with the purpose of changing the world of cycling, we had a desire from our beginning; expand our presence in the industry and suddenly we found the best suspension brand, RockShox, joined forces with them and created great excitement in the global cycling community.
Not content with this, we knew how to expand our line with the best brakes, bearings and cranks to further improve the experience, so we teamed up with Avid and Truvativ. Now that we''ve reached streaming nirvana, we''re going to continue to seek out and deploy technological and engineering advancements to constantly improve and redefine the ride of a lifetime.