Clif Bar was born on a bike ride of more than 150 kilometers, when Gary, the founder of the company, after trying several bars, realized that something better and better had to be done.
As a result of this, he spent hours in the kitchen until he managed to create an energy bar that met his expectations: better and tastier than those sold on the market.

Over time, energy chewing gum and different flavors were also added to the bars, to meet the taste of all athletes.