3T started in the 1960s when they called themselves Tecno Tubo Torino, making steel bicycle components and even some saddles and ski poles.

Today, 3T focuses on five markets related to the world of cycling: road, track, cross, triathlon and MTB, although its main market is still road. It is reflected in his profile on the World Tour with BMC and Garmin – Cervelo using 3T components. 3T manufactures components in three levels of the Pro range, made of alloy, the Team range, made of carbon and the LTD range, made of high modulus carbon.

What makes 3T one of the brands that stands out from other component manufacturers is the importance they place on the custom bike industry. This is a part of the cycling industry where price often takes a backseat and also where a craftsman takes a holistic approach to the whole bike.
Not everyone can afford this type of bicycle, although 3T may make it available to all users in the near future.