Bell started out as a small parts store in Los Angeles. The Bell brand became a pioneer in safety equipment for automobiles, motorcycles, and bicycles. A commitment to creating great products through a strong association with the sport, coupled with trust and concern for the people who work in it, have transformed Bell from a small company to a leading global helmet company.

Bell was the first company to be awarded Snell certification and a pioneer in including an energy-absorbing lining system, manufacturing a full-face helmet, a fire-retardant helmet, an aerodynamic helmet, an anti-fog visor, and homologating an FIA 8860 “super helmet” .
The brand is characterized by offering the latest in protection, innovation, technology and reliability, and that is why such renowned pilots trust Bell helmets as an important safety element.

This innovative spirit and exclusive dedication to improving its products is reflected, after 60 years, in the entire line of products that Bell manufactures today.