The 100% brand was born in the early 1980s, when the logo appeared in the most important motocross races. It has always been a benchmark for American motocross and ties to many important moments that have built the roots and history of motocross today.

In the world of cycling, it offers customers a large number of advanced products such as: glasses, MTB glasses, gloves, clothing, protectors, helmets, etc. All this is the result of decades of passion, design, craftsmanship and research.